The company plans to open "upscale beauty emporiums" featuring luxury products, according to Women's Wear Daily. "CVS executives described the lines as “department store or specialty store brands,” the story says.
These "Beauty 360" stores will be within or adjacent to existing CVS pharmacies but have a more high-end feel. The store concept designs call for "brushed steel accents, white-tiled floors and a wall of sea-foam-colored, [and] hand-cut glass tile..." according to the WWD story. Executives are even thinking about putting in "express services" like a nail salon and hand massages.
Image via WWD.Beauty 360 will be comparable in size to a Sephora, though not every CVS will get one. There are 100 set to be opened next year, 500 - 1000 planned long-term. This year, however, only be a limited number of concept stores will launch: WWD reports that they will be in Sacramento, Calif. and Washington, D.C. Yes, the nation's Capitol! Which, if you've never been there, has a CVS practically every other block in some places. And which is the city where I just landed my first full-time job! (Okay, actually my job is in suburban Maryland, but I'll be in the District enough to hunt this thing down, lol.)
The story doesn't have details about the products that will be offered, but definitely check it out if you're interested in the business side of things.
Props to Lipschtick for her post alerting me to the news.
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4 comments:
Interesting concept for CVS. I love CVS for makeup shopping. I'm interested in what other products they will be selling.
i used to shop at cvs during college but it was the only drug store in town. so like a spehora then.
AWesome! I'm excited for these new stores!
BTW thanks for the advice on the widgits. I'll deff try it out sometime!
i would hope that they will build one of these in my city! another store to be an "ulta" or "sephora" and its always fun to go inside those stores whether you buy something or not.
so far i have not seen any of these stores...i do hope they make them soon!
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